If you are a technocrat, you probably do what I do all the time and underestimate how long it will take for the the business crowd to adopt new technology. There are lots of reasons why businesses still haven’t adopted SaaS and don’t even care to learn about what “cloud computing” means. One reason that SaaS is still not pervasive is the lack of single-sign-on or at least some common or easily federated directory service. If I get 10 different pieces of business software from 10 different vendors then all of my employees have 10 different user logins and 10 different passwords to maintain and remember.  This won’t fly in the enterprise. Another big problem is the question of risk and trust. “Do I trust this hosted software company to maintain and secure my data?” Do I trust 10 different vendors to each maintain my data.

I gave a presentation during Microsoft Dynamics CRM Incubation week back in mid-December and I showed this graphic:

Technology Evolution vs. Customer Adoption

This is not exact science.  This is really my opinion of the approximate periods where each category of computing platform reached a critical mass in terms of CUSTOMER adoption starting with the client-server days (I’m old but I was still in college when mainframes/terminals were all the rage).  I should really back this up with sound research but my goal is to illustrate a point, not publish an article in a scientific journal. 

The point is that 2009 might be the year that Cloud Platform TECHNOLOGY is a real option but that certainly does NOT mean that cloud computing will be adopted by the majority of businesses any time soon.  So, if we want to start selling our software at the end of 2009 or early 2010, should we write it for Google’s AppEngine or build it completely on Microsoft’s Azure platform?  That’s probably not a good business move considering that SMBs haven’t moved to SaaS as a predominant platform yet, much less enterprises.  We would be a lot better off building our software so that we can offer it EITHER an on-premise OR a hosted (SaaS) model.  This is why my company developed the latest version of CourseMax on the Microsoft Dynamics CRM platform.  This is the Software + Services advantage, the “Power of Choice.”

Does this mean that we shouldn’t be considering cloud computing at all?  No way.  We should always be forward thinking.  We need to be ready to offer our customers what they want when they want it which means we better start working on it before they want it and we better start thinking about it before we start working on it.  Are there pieces of Google, Microsoft, or Amazon’s cloud platform we can start incorporating into our product now?  Sure, there may be some logical pieces of our architecture that we want to implement in the cloud.  Maybe we’ll use Microsoft Azure’s Internet Service Broker to handle data synchronization.

History has shown us a pretty natural cycle of platform adoption.  The future part of my graphic may be way off.  I’m not Nostradomus you know.  Perhaps the cloud is really an enhancement of SaaS that will actually accelerate SaaS adoption.  I think that may be partially true.  But there are still many things that need to shake out in cloud computing, standards to be built, interoperability, and much more before even the technology is ready for prime time.

One thing I am sure of is that businesses will be buying on-premise software for many years to come.  We should always learn from the past and look to the future.

Tell me what you think.  What’s your opinion?  Are you building software on a cloud platform already?